We have noticed not only the Boston globe shrink its real estate advertising section down to about a single page, however, Boston Homes has got quite thin as well lately. Is the print media space hurting that bad? Yesterday, rumors spread across the New York Times that the Miami Herald is up for sale. What is going on our there?
A shift to online maybe? A total cut in costs for real estate agents and brokers?
Boston Homes announced:
“As the economy changes and evolves, so has Boston Homes. We are happy to introduce our Rental Directory, which caters to the luxury rental market. With special rats and easily viewable in our classifieds sections, this enables our realtors and affordable solution for reaching the greater Boston rental market.”
We will follow this to see where it goes.
Here is one of the only print ad’s we ever ran and it was in the Boston Homes newspaper.