Coldwell Banker Discount Brokerage?

Today (through a broker peer of mine) I came across a site called BlueEdge, which claims to be a discount brokerage owned and operated by Coldwell Banker. I didnt believe it when I saw it. Does anyone else know about this?

Blue Edge offers both sell-side and buy-side real estate brokerage for 2% which is what we all know 1% less than the traditional real estate commission.

I am still in aww that Coldwell Banker is involved with this. I need more details…anyone got any?

Note: Don’t be confused with BlueRoof, a successful Prudential owned discounter in Utah.

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