Comments on: Coldwell Banker Discount Brokerage? http://www.bostoncondoloft.com/coldwell-banker-discount-brokerage/ A Boston Real Estate Blog Highlighting The In's & Out's Of Living Downtown Boston. Sun, 05 Jul 2009 03:21:49 +0000 http://wordpress.org/?v=2.5.1 By: RE/MAX discounter in Kentucky http://www.bostoncondoloft.com/coldwell-banker-discount-brokerage/#comment-968 RE/MAX discounter in Kentucky Mon, 23 Jun 2008 01:39:25 +0000 http://boston.condodomain.com/blog/coldwell-banker-discount-brokerage/#comment-968 I run HardinHomes, a RE/MAX real estate team in the Fort Knox Kentucky area. We currently have 2 pricing plans available for sellers. We have a 4% plan with $0 upfront fee and a 3% plan with $695 upfront fee. We offer 3% to any agent who finds a buyer. We are trying to help sellers at the same time increase sign calls. If we sell the house (dual agency) then we get the full commission. Jason I run HardinHomes, a RE/MAX real estate team in the Fort Knox Kentucky area. We currently have 2 pricing plans available for sellers. We have a 4% plan with $0 upfront fee and a 3% plan with $695 upfront fee. We offer 3% to any agent who finds a buyer. We are trying to help sellers at the same time increase sign calls. If we sell the house (dual agency) then we get the full commission.
Jason

]]> By: Anthony Longo http://www.bostoncondoloft.com/coldwell-banker-discount-brokerage/#comment-949 Anthony Longo Fri, 13 Jun 2008 15:47:18 +0000 http://boston.condodomain.com/blog/coldwell-banker-discount-brokerage/#comment-949 UPDATED: Alex Perreillo, president and CEO of Coldwell Banker Real Estate Corporation, one of the residential real estate brands owned by Cendant Corporation, presented an update on the Blue Edge Realty “concept” they are currently testing in Illinois and Pennsylvania at the recent Real Estate Connect conference in San Francisco. The limited service business model is targeted to the self-directed, price-conscious consumer - the ‘For Sale By Owner’ home seller. Perreillo posed the question members of the audience might have been asking themselves - “Why would a 95-year-old real estate company, with 74,000 agents entrenched in full service do such a thing?” Coldwell Banker runs their full service franchise-based business separately and distinctly from the Blue Edge Realty business model. The details of the Blue Edge Realty business model are: * it is not a discount company — it is a limited-service business model * it is targeted to for sale by owner market (which is 16 percent of the total market) * they only work with sellers (all buyers are promptly referred to full-service CB offices) * real estate agents are licensed, salaried employees * the outside staff are Property Market Consultants (listing presentation, virtual tour photos) * the inside staff are back office people who support the outside staff * sellers may talk to two or three people during the listing process * there are two plans - the 2% plan and the 2% plus plan * the 2% plan provides no MLS placement but offers marketing materials, sign, listing on web site, scheduling of appointments, and help with paperwork * the 2% plus plan provides MLS placement; requires sellers to cooperate with buyer brokers Their presence in the marketplace is from mobile offices. MORE HERE… http://www.ired.com/news/2001/0108/blueedge.htm UPDATED:

Alex Perreillo, president and CEO of Coldwell Banker Real Estate Corporation, one of the residential real estate brands owned by Cendant Corporation, presented an update on the Blue Edge Realty “concept” they are currently testing in Illinois and Pennsylvania at the recent Real Estate Connect conference in San Francisco.

The limited service business model is targeted to the self-directed, price-conscious consumer - the ‘For Sale By Owner’ home seller.

Perreillo posed the question members of the audience might have been asking themselves - “Why would a 95-year-old real estate company, with 74,000 agents entrenched in full service do such a thing?”

Coldwell Banker runs their full service franchise-based business separately and distinctly from the Blue Edge Realty business model. The details of the Blue Edge Realty business model are:

* it is not a discount company — it is a limited-service business model
* it is targeted to for sale by owner market (which is 16 percent of the total market)
* they only work with sellers (all buyers are promptly referred to full-service CB offices)
* real estate agents are licensed, salaried employees
* the outside staff are Property Market Consultants (listing presentation, virtual tour photos)
* the inside staff are back office people who support the outside staff
* sellers may talk to two or three people during the listing process
* there are two plans - the 2% plan and the 2% plus plan
* the 2% plan provides no MLS placement but offers marketing materials, sign, listing on web site, scheduling of appointments, and help with paperwork
* the 2% plus plan provides MLS placement; requires sellers to cooperate with buyer brokers

Their presence in the marketplace is from mobile offices.

MORE HERE… http://www.ired.com/news/2001/0108/blueedge.htm

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